Quant + qual research,
made effortless by AI
Videotape interviews hundreds of your consumers on-camera, then uses AI to uncover significant patterns in our interactive reports – in as little as 24 hours.
Videotape is the consumer insights tool brands, agencies, and researchers use to understand audiences with confidence.
We interview your consumers and deliver interactive reports that make understanding your audience as easy as 1-2-3.
There is no simpler way to understand what people think and why than Videotape.
There is no simpler way to understand what people think and why than Videotape.
Audience Exploration
Brand Perceptions
Emotional Drivers
Concept Testing
Digital Ad Testing
Content Effectiveness
Message Validation
Copy & Tagline Testing
Price Testing
Audience Exploration
Brand Perceptions
Emotional Drivers
Concept Testing
Digital Ad Testing
Content Effectiveness
Message Validation
Copy & Tagline Testing
Price Testing
Interactive Reports
Reports that tell the whole story
Every Videotape project delivers as an interactive report designed to be shared, not buried. It brings consumer voices, video evidence, and numbers together in one place — so you can spend less time piecing things together, and more time acting on the insights.
Quantified Open-Ends
Where stories meet statistics
No more digging through transcripts or guessing what themes matter. Our AI automatically maps every consumer voice into visual insights you can understand at a glance.
Thematic Highlight Reels
Skip straight to the proof
Watch actual consumers explaining key themes in their own words. No need to read through hundreds of responses - just click play to see the evidence behind every insight.
Beautiful Charts
Numbers made simple
Get statistically valid results without hiring a data scientist. Our platform automatically calculates significance, benchmarks performance, and highlights what matters most.
On-Camera Reactions
400+
Results As Fast As
24 hours
Report Read Time
15 min
Fraud Rate
< 1%
Numbers mean nothing without real consumers behind them.
Numbers mean nothing without real consumers behind them.
26 Million U.S. Respondents
26 Million U.S. Respondents
Reach any U.S. consumer segment instantly. Our 26 million-person panel lets you target precise demographics and behaviors, so every voice you hear is exactly who you need to understand.
Reach any U.S. consumer segment instantly. Our 26 million-person panel lets you target precise demographics and behaviors, so every voice you hear is exactly who you need to understand.
Traditional quant research contains
30%
FRAUD
Under 1% Fraud With Proprietary Detection
Under 1% Fraud With Proprietary Detection
Traditional quant-only research carries 20–30% fraud that skews results. Videotape makes fraud nearly impossible with verified, on-camera consumers.
Traditional quant-only research carries 20–30% fraud that skews results. Videotape makes fraud nearly impossible with verified, on-camera consumers.
"Videotape has opened up new possibilities for us that have completely changed how we approach and conduct our research."
Sylvia Berg
Head of Global Research & SVP of New Initiatives
"Videotape has opened up new possibilities for us that have completely changed how we approach and conduct our research."
Sylvia Berg
Head of Global Research & SVP of New Initiatives
THEMATIC HIGHLIGHT REELS
Skip Straight to the Proof
Watch actual consumers explaining key themes in their own words. No need to read through hundreds of responses - just click play to see the evidence behind every insight.
THEMATIC HIGHLIGHT REELS
Skip Straight to the Proof
Watch actual consumers explaining key themes in their own words. No need to read through hundreds of responses - just click play to see the evidence behind every insight.
QUANTIFIED OPEN-ENDS
Where Stories Meet Statistics
No more digging through transcripts or guessing what themes matter. Our AI automatically maps every consumer voice into visual insights you can understand at a glance.
QUANTIFIED OPEN-ENDS
Where Stories Meet Statistics
No more digging through transcripts or guessing what themes matter. Our AI automatically maps every consumer voice into visual insights you can understand at a glance.
BEAUTIFUL CHARTS
Numbers Made Simple
Get statistically valid results without hiring a data scientist. Our platform automatically calculates significance, benchmarks performance, and highlights what matters most.
BEAUTIFUL CHARTS
Numbers Made Simple
Get statistically valid results without hiring a data scientist. Our platform automatically calculates significance, benchmarks performance, and highlights what matters most.
