QSR Sandwich Brand
How real consumer feedback helped inform the LTO launch strategy for a Large QSR Sandwich Brand
One of the largest QSR brands in the US was trying to decide which LTO's they should launch in both Q2 and Q3 2024 after much internal debate at the corporate level.
They were looking for a solution that offered more respondents than a traditional focus group, but also gave them the qualitative consumer feedback that they can sort through in order to make an informed decision.
We engaged 250 diverse consumers that had visited this particular QSR brand in the last month, as well as another 250 brand visitors that only eat here on 2 (or less) occasions over the past year. All had also visited at least 2 of their competitor brand restaurants in the last year.
They provided unfiltered feedback with selfie-style videos, which we received in under 24 hours.
The Outcome
The results were game-changing.
They were able to uncover which LTO offers were more appealing to their frequent visitors in 2024.
Videotape was able to reveal the main reasons behind why occasional, less frequent restaurant visitors didn't go more often.
Restaurant Brand was able to eliminate the less desirable LTO's from the launch calendar in 2024. They were also able to rethink and reshape several of the LTO's they had on the roadmap to the direct feedback they received from these consumers.
Furthermore, they were able to uncover which competitor LTO's were the most successful according to these consumers.