Revealing the Unseen
How Real Consumer Feedback Unlocked New Growth Potential for ChaChing
ChannelFore, a future-forward agency specializing in social media videos, needed to test video creative for their client, ChaChing—a cash-back app.
They lacked the budget and time for traditional focus groups but were eager to gather real feedback from more consumers quickly.
We engaged 500 diverse US consumers who were in-market for this product.
They provided unfiltered feedback with selfie-style videos, which we received in under 24 hours.
Tareen Alam
Co-Founder at ChannelFore
The Outcome
The results were game-changing.
Videotape uncovered a major disconnect: though the ChaChing app is designed for high-ticket, luxury items, the feedback revealed a strong demand to also include more affordable products.
This unexpected insight triggered a reevaluation of their target audience and sparked discussions on how to best position the app.
With this blind spot revealed, opportunities surfaced to reconsider their value proposition, avoid misdirected ad spend, and open new growth avenues.
